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How The Mega Startups Got Their Edge
Uber, Airbnb, Tesla, Amazon & Google all use a simple principle to create massive growth, and you can too
Thousands of startups spring to life every year, but only a handful break into the public zeitgeist, gain traction and create a revolution. The rest either trundle along or die a quiet death. But if you look carefully at these break-out entities, you will notice they all have something in common, a psychological technique that creates their unstoppable march to success. But this technique isn’t just reserved for them. You can use it in your side hustle, project, business or even start your very own revolutionary company, and I will show you how.
The most successful startups of the past thirty years have very little in common. They spread over multiple industries, countries and ethics. But, dig a little deeper and you can see that their foundations are staggeringly similar. You can see this most clearly in their mission statements. These declarations of intent are all packed with emotion, vision and greater purpose. Something other ventures seem to lack. So why have they done this? And what advantages does it give them?
Let’s take a quick look at some of these missions statements. If anything, they are a phenomenal inspiration.
