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If I Were In Musk’s Shoes, Here Is What I’d Do With Tesla

Saving Tesla is no easy task.

It’s safe to say that Musk hasn’t done a fantastic job of managing Tesla as of late. The once dominant force in the EV world seems to be proverbially shooting itself in the foot every few weeks. Many, including previously hard-core Tesla bulls, are now predicting a relatively rapid downward spiral for the once gold-boy of the stock market. It’s easy to criticise Musk’s actions in times like this, and I have countless times. However, counter-intuitively, it’s also easy to point out the actions Musk should have taken instead. You just have to apply the fundamentals of good business, namely consistency, honesty, and solid planning, things Musk abandoned years ago. Here is how I would manage Tesla if I were Musk.

Now, I have some caveats for this article. I’m not saying I am better than Musk at business. There is a reason I don’t own multi-billion dollar companies. These suggestions also aren’t the only way forward, by any means. Instead, by stating what I would do differently, I hope we can frame Musk’s decisions together and start the dialogue (internally or together) as to why he is pushing Tesla in this way.

So, let’s start with the elephant in the room, Tesla’s FSD (Full Self Driving). To recap, in 2021, Musk went against his own engineers’…